With all the different mobile marketing platforms and new mobile marketing strategies being developed these days, it’s easy for even a veteran mobile marketer to lose sight of all the options. Today, I’m here to remind you that Quick Response is still a great way to bolster your existing mobile marketing strategy without investing in a huge new mobile marketing solution. Some have doubted the QR code, but the numbers are shaping up.
Here are some important facts:
- June saw the highest number of QR code scans ever.
- That pans out to about 5.3 million scans during June.
- Comparing Q2 2011 to Q2 2012, there’s been a 500% rise in scans-per-minute.
- Users aged 25-34 were tied with users aged 35-44 at about 24% of all scans.
- QR users were predominantly male, with a 69% to 31% split.
- The biggest share of campaigns by type was held by contests.
- The biggest share of campaigns by industry was held by the toy industry.
If You’re a Mobile Marketer, Take Responsibility (and Credit!) for QR Innovation
These numbers challenge the notion that QR is a fad that isn’t expanding fast enough out of its home base in Japan and Korea. Quick Response is growing, and doing it fast enough that even mobile marketing companies that have had lackluster results from QR in the past should look at their mobile marketing strategies and see if anything can be improved. More users “get” QR, so standing out is more important than ever.
Brands like Guinness are making use of QR codes in a big way. Check out this Guinness glass QR code that can only be scanned when the glass is full; the result is a quick social media message about the pint you’re enjoying. Speaking of big QR and Guinness, the Guinness Book of World Records recently certified the world’s largest QR code in an Alberta, Canada corn maze. Scanning the code leads to the maze website.
QR codes may be just one part of your mobile marketing strategy, but they are quickly becoming another tool you should consider. In a sense, they’re more than that, too: They’re pop art. An effective QR campaign uses the visual nature of Quick Response as a way of differentiating it from every other distraction out there; then it follows through on the implied promise by offering truly interesting multimedia content.
Don’t Forget the Power of Consent for Your Mobile Marketing Advertising
Before we sign off for now, I’d like to say a quick word to all the mobile marketing advertising experts out there. Remember that there’s a huge difference between permission-based marketing and interruption-based marketing. Quick Response codes require the user’s active participation, which leaves them feeling like they are in control. You can extend that positive feeling throughout your mobile marketing strategy.
Users never get tired of feeling as if they are in control of their personal information and the course of your relationship. Plus, the more opportunities you give them to say “Yes,” the more you’ve warmed them up to say “yes” when it really counts. Don’t forget to collect feedback directly from users when nothing else seems to be working; it may be hard to interpret sometimes, but it can catch things that your experts won’t!